Episode 43
March 9, 2025
Verdict Whisperers: How Alicia and John Campbell Are Winning Big With Data
Episode Summary
Trial lawyers John and Alicia Campbell join Brendan Lupetin to discuss how data analytics is transforming case evaluation and jury selection. The founders of Campbell Law and co-authors of “Jury Ball: The Big Data Revolution Is Here” explain their pioneering approach of using large sample studies to predict jury behavior, identify case values, and develop winning strategies. With over 900 civil cases analyzed, they share how their methods have helped attorneys secure multimillion-dollar verdicts, avoid costly mistakes, and make informed settlement decisions based on statistical evidence rather than gut instinct.
Produced and Powered by LawPods.
Episode Preview
- John explains how their prediction model accurately forecasted the outcome of Brendan’s medical malpractice case, including the counterintuitive finding that Trump supporters were favorable jurors for med-mal cases during the pandemic.
- The Campbells have analyzed over 900 civil cases and discovered that traditional assumptions about “good” and “bad” jurors often miss the mark, as cultural and societal factors can significantly impact jury behavior.
- They discuss the problem of “garbage in, garbage out” in jury research and explain their careful process to ensure that case presentations for both sides are balanced, credible, and authentic.
- Their “Fred” platform (described as “big data’s little brother”) offers affordable jury analytics for cases valued under $1 million, while their full big data studies are designed for high-value cases.
- The most universal insights from 900+ studies: jurors care deeply about the plaintiff and where the money will go; independent witnesses with no stake in the outcome are incredibly valuable; and credibility is the currency that runs through the entire case.
Alicia Campbell
Subscribe to Just Verdicts Podcasts
Refer a Case
Fill out the form below to refer a case.